Tuesday, 24 September 2019

LO2 : The Meg


LO2:

Identify all the ways in which the product was advertised by traditional methods. Find web links to support your answer.

 

The product I have chosen is the movie ‘The Meg’. The movie was released on the 10th of August 2018. There are many ways in which The Meg movie was traditionally advertised in many different ways such as Newspapers/Magazines, Billboards, Radio and Reviews.





 

Identify all the ways in which the product was advertised by digital methods. Find web links to support your answer.

The creators of The Meg movie digitally advertised their product by releasing teaser TV clips on social media apps such as YouTube, Instagram and Twitter.




The web links show us that accounts and pages for these social media apps have been created to advertise The Meg movie digitally online.

Treatment


Treatment

Cadburys Dairy Milk - Chocolate bar
“Taste like this feels”
Cadburys is one of the most popular chocolate companies in the world. It is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010.
This product is aimed at all ages as it is just a simple chocolate bar and it can be eaten by anyone not allergic to chocolate and dairy products. The advert will last around 40 seconds and will be created using CGI animations. Therefore the advert will cost around £50,000.
In this CGI advert it displays a family made out of chocolate on a road trip driving up and down hills eating a dairy milk chocolate bar and car accessories and tools made out of chocolate.

Tuesday, 30 April 2019

Asset List table


Laura Malvay n feminist theory, the male gaze is the act of depicting women and the world, in the visual arts and in literature, from a masculine, heterosexual perspective that presents and represents women as sexual objects for the pleasure of the male viewer.
Bell Hooks Lighter skinned people are seen as more desirable, Black people are sexualised. 

Stuart Hall thinks we associate people with there race and compare the class e.g Black people are lower class. 

Moral Panic shows a point in time where media panicked in public, e.g the "Rock n Roll" era in the 50s, American parents thought that their kids would change and become rebellious because of it.

Monday, 21 January 2019

Advertising Across Platforms



Advertising Across Platforms



Identify all the ways in which the product was advertised by traditional methods. Find web links to support your answer.

The product I have chosen is the movie ‘The Meg’. The movie was released on the 10th of August 2018. There are many ways in which The Meg movie was traditionally advertised in many different ways such as Newspapers/Magazines, Billboards, Radio and Reviews.





Identify all the ways in which the product was advertised by digital methods. Find web links to support your answer.

The creators of The Meg movie digitally advertised their product by releasing teaser TV clips on social media apps such as YouTube, Instagram and Twitter.




The web links show us that accounts and pages for these social media apps have been created to advertise The Meg movie digitally online.

Monday, 24 September 2018

Technology in the last 15 years

Technology in the last 15 years

If you’re talking about computers—It’s gotten smaller, faster, and in most ways, more convenient.
A computer in 1996 was a box roughly 15cm high, and perhaps half a meter square that sat on your desk under a large heavy monitor. It absolutely dominated your desk. Laptops existed but they were typically underpowered with small displays and too heavy to be portable. Your laptop display was probably dim, monochrome and hard to see unless it was pointed right at you. Your laptop probably had a slot or set of two slots stacked that you could plug a modem, network card, or combo modem/network card into.
If your hardware was up to date, you were probably running Windows 95. Apple computers were something of an also-ran at the time, and most people were completely unaware of Linux.
Your screen, probably didn’t display much. Typically, about 640 pixels across by 480 down. Better screens and resolutions were available of course. They got expensive fast. Video cards that were dedicated to games and 3d graphics just becoming available.
The computer probably had a dial up modem which was slow, and made your phone line otherwise unusable, unless you had a second line installed for the computer. Web sites were mostly text with a few pictures. Much of the time you watched the pictures load slowly a bit at a time. Video, when it was available at all, was typically a tiny window and short in duration. Cable modems were slowly becoming available, but home networks weren’t common, and took quite a bit of manual configuration. Wireless networks were prohibitively expensive for a few more years.
Voice chat apps were available, so you may have had a microphone attached. Cameras were available, but usually monochrome. Most of them plugged into an added video capture card, some plugged into the parallel printer port in your computer. Speaking of printers, it was probably a huge boxy thing, you basically had a choice of an inkjet or a monochrome laser. USB was a new thing and wouldn’t be typically available or useful for a few years.
CDRom drives were usually included in newer computers. A game might have three or four or more of them that were swapped out from time to time as you played.
Contrast that with a modern smart phone. You can verbally ask it a question and get an answer. Take a picture or even a video and send it to a friend, or post it somewhere where thousands of people can see it within a few seconds. Your phone knows where you are, it knows who you know and all the ways you know of to get in touch with them. Games, books, internet browsing, and audio/video entertainment is always right at hand. Many people don’t even use computers any more for their internet access.
Twenty years ago, the concept of the abilities of even a low end smart phone were beyond all but the best and well tricked out computers, and you STILL had issues of portability and convenience. Even a low end smart phone was the stuff of science fiction twenty years ago.

What is Digital Media ?

Digital Media

Digital Media is a blend of technology and content, and building digital media products requires teams of professionals with diverse skills, including technical skills, artistic skills, analytical and production coordination skills. All of these skills need to be balanced on a team, with all team members focused on creating the best user experience. The world we live in today is populated by digital media products, and these products enable and deliver experiences in many industries, including industries that aren’t typically associated with digital media—such as health, government and education.
Examples of Digital Media
  • Facebook
  • Blogger
  • Snapchat
  • Instagram
  • Twitter

Thursday, 13 September 2018

Traditional Media - Newspaper

Daily Telegraph - Saturday 1 September 2018


Working Rough - Newspaper Interpretation





Codes and Conventions