M.Carroll Digital Media CHCHS 2018-20

Monday, 21 January 2019

Advertising Across Platforms

Advertising Across Platforms

Identify all the ways in which the product was advertised by traditional methods. Find web links to support your answer.

The product I have chosen is the movie ‘The Meg’. The movie was released on the 10^th of August 2018. There are many ways in which The Meg movie was traditionally advertised in many different ways such as Newspapers/Magazines, Billboards, Radio and Reviews.

Newspapers/Magazines: https://www.theguardian.com/film/2018/aug/12/the-meg-review-jason-by statham-shark

Billboards:https://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=&url=https%3A%2F%2Fwww.pinterest.com%2Fpin%2F376965431306251987%2F&psig=AOvVaw3vGIdJrWam2DdB5n81MFVF&ust=1542711263590108

Radio: https://www.bbc.co.uk/programmes/p06h44h8

Review: https://www.imdb.com/title/tt4779682/

Identify all the ways in which the product was advertised by digital methods. Find web links to support your answer.

The creators of The Meg movie digitally advertised their product by releasing teaser TV clips on social media apps such as YouTube, Instagram and Twitter.

YouTube: https://www.youtube.com/watch?v=udm5jUA-2bs

Instagram: https://www.instagram.com/megmovie/

Twitter: https://twitter.com/megmovie?lang=en

The web links show us that accounts and pages for these social media apps have been created to advertise The Meg movie digitally online.