LO2 : The Meg

LO2:

Identify all the ways in which the product was advertised by traditional methods. Find web links to support your answer.

 

The product I have chosen is the movie ‘The Meg’. The movie was released on the 10^th of August 2018. There are many ways in which The Meg movie was traditionally advertised in many different ways such as Newspapers/Magazines, Billboards, Radio and Reviews.

Newspapers/Magazines: https://www.theguardian.com/film/2018/aug/12/the-meg-review-jason-by statham-shark

Billboards:https://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=&url=https%3A%2F%2Fwww.pinterest.com%2Fpin%2F376965431306251987%2F&psig=AOvVaw3vGIdJrWam2DdB5n81MFVF&ust=1542711263590108

Radio: https://www.bbc.co.uk/programmes/p06h44h8

Review: https://www.imdb.com/title/tt4779682/

 

Identify all the ways in which the product was advertised by digital methods. Find web links to support your answer.

The creators of The Meg movie digitally advertised their product by releasing teaser TV clips on social media apps such as YouTube, Instagram and Twitter.

YouTube: https://www.youtube.com/watch?v=udm5jUA-2bs

Instagram: https://www.instagram.com/megmovie/

Twitter: https://twitter.com/megmovie?lang=en

The web links show us that accounts and pages for these social media apps have been created to advertise The Meg movie digitally online.

Treatment

Treatment

Cadburys Dairy Milk - Chocolate bar

“Taste like this feels”

Cadburys is one of the most popular chocolate companies in the world. It is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010.

This product is aimed at all ages as it is just a simple chocolate bar and it can be eaten by anyone not allergic to chocolate and dairy products. The advert will last around 40 seconds and will be created using CGI animations. Therefore the advert will cost around £50,000.

In this CGI advert it displays a family made out of chocolate on a road trip driving up and down hills eating a dairy milk chocolate bar and car accessories and tools made out of chocolate.

Kerrang Magazine Examples

Magazine Cover

Unit 3 - Creating Media Products

https://www.slideshare.net/Marc_Carroll/audio-media-presentation-unit-3

Asset List table

Laura Malvay n feminist theory, the male gaze is the act of depicting women and the world, in the visual arts and in literature, from a masculine, heterosexual perspective that presents and represents women as sexual objects for the pleasure of the male viewer.
Bell Hooks Lighter skinned people are seen as more desirable, Black people are sexualised. 

Stuart Hall thinks we associate people with there race and compare the class e.g Black people are lower class. 

Moral Panic shows a point in time where media panicked in public, e.g the "Rock n Roll" era in the 50s, American parents thought that their kids would change and become rebellious because of it.