Laura Malvay n feminist theory, the male gaze is the act of depicting women and the world, in the visual arts and in literature, from a masculine, heterosexual perspective that presents and represents women as sexual objects for the pleasure of the male viewer.
Bell Hooks Lighter skinned people are seen as more desirable, Black people are sexualised. 

Stuart Hall thinks we associate people with there race and compare the class e.g Black people are lower class. 

Moral Panic shows a point in time where media panicked in public, e.g the "Rock n Roll" era in the 50s, American parents thought that their kids would change and become rebellious because of it.